Sam Palmer is the creator and founder of Midlife Makeover, an online community providing menopause fitness and lifestyle support for women. With a background in nursing and teaching, Sam's career started in the NHS, where she worked in Neonatal Intensive Care. Sam's entrepreneurial spirit led her to establish her own First Aid training company alongside a colleague. In addition, her love for running inspired her to become a coach and open a women-exclusive fitness club in Sevenoaks, Kent. Recognised as the UK Coach of the Year in 2014, Sam launched Midlife Makeover, offering online programs like Move Over Menopause and Menopause Fitness classes, supporting thousands of women in making simple lifestyle changes. Even after menopause, Sam remains active, often seen running or walking her dog, and enjoys cooking healthy treats like chickpea or bean brownies.