Jacynth Bassett is an award-winning expert, consultant, campaigner and advocate and consultant in the anti-ageism/ age-inclusive & age-positive movement. At only 32, she is widely recognised as a leading pioneer and voice, awarded ‘Anti-Ageist Activist’ of 2023, and named one of Evening Standard’s 22 Londoners Changing the World.

As the Founder & CEO of award-winning global campaign, community and consultancy Ageism Is Never In Style, since launch in 2016, Jacynth and Ageism Is Never In Style have been at the forefront of the anti-ageism / age positive movement. And Jacynth’s strategic and commercial nous, combined with creativity, social understanding & empathy, has resulted in her becoming one of the most exciting visionaries and disruptors in this space.

From creating original and viral social media campaigns such as #ILookMyAge (45+ MILLION views), #RemoveAntiFromAging, and ‘Strike Out Ageism’; to brands, businesses and charities seeking Jacynth’s expertise and insight; to organizations partnering with Jacynth to improve representation, internal culture & narratives, and to create their own campaigns and projects; to Ageism Is Never In Style’s global community growing to over 200K+…. Jacynth and Ageism Is Never In Style is unapologetically and undeniably changing the narrative, empowering, and driving positive, social change around ageing.

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